Bringing dog safety to life for Royal Mail with VR
360°, VR & AR
Royal Mail is the UK’s pre-eminent delivery company, directly employing 141,000 people and delivering more parcels in the UK than all its competitors combined. Its postmen and women deliver letters and parcels to over 30 million addresses across the UK, six days a week.
In 2017-18, there were 2,275 dog attacks on Royal Mail postal workers, an average of 44 a week – some leading to permanent and disabling injuries. Royal Mail wanted a new and innovative way to highlight the risks and raise awareness of the guidance aimed at keeping postal workers safe from dog attacks.
- Connecting with postal workers by bringing real stories to life
- Creating realistic, experiential scenarios while keeping everyone safe
- Delivering the learning across multiple locations
- Utilising the latest technologies in a cost-effective way
The Sponge solution
Sponge and Royal Mail worked in a highly collaborative way to identify scenarios based on situations postal workers face every day. Some scenarios are harmless; others are potentially dangerous.
The scenarios were filmed on location using a 360° camera and turned into an interactive immersive learning experience. The solution puts the user at the heart of the action in the role of an experienced postal worker who is supporting a new colleague on her first delivery round. They must correctly identify dog-related hazards and make decisions about how to keep themselves and their colleague safe.
Royal Mail’s dog safety guidance is included in the learning, so by the end of the experience the user is equipped with the knowledge they need to reduce the risk of dog attack.
The immersive learning can be experienced via a virtual reality (VR) headset or on PC or laptop as an interactive 360° video without the need for VR goggles. After being piloted in specific locations in 2018, the solution was rolled out across the rest of the UK.
Enabling postal workers to learn through experience without the risk
Flexible and cost-effective delivery to reach the whole workforce
Adding value to the company-wide conversation on dog safety
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