Our pharma expert Claire Smart looks at the importance of brand and communication in the success of a pharmaceutical product launch.
Download your free guide to find out the four campaign principles that flip 'traditional' thinking on its head to achieve higher impact and improved results.
Maximise your time at Europe’s top learning event with our guide on what to see and do at Learning Technologies 2018.
Join our free seminar at Learning Technologies 2018 about microlearning as a game changer for improving business performance.
Julie Wedgwood looks at the role of branding in creating an effective blended learning solution that grabs and keeps the attention of learners.
Judges at the LT Awards have praised this innovative blended learning programme as a "considerable achievement" and a "truly worthy winner."
How do you make blended learning truly effective in the workplace? We look at four key steps to success.
Two-thirds of people don’t trust medical research evidence, says a new study. Dr Claire Smart calls for a shake-up in the way the pharmaceutical industry communicates.
In pharmaceutical communications, the right visuals can be invaluable. But if something gets lost in translation, misleading imagery can be catastrophic for your brand. Dr Claire Smart looks at art of scientific visuals.
Creating a communications plan is the first step to having a successful training roll out, but how can you tell if it’s not working?We’ve outlined the best way to create a communications plan...
For millennials in particular, companies having commitment to Corporate Social Responsibility (CSR) and sustainability is an expectation, and strong performance in these areas can support...
New employees need to be aware of the values at the heart of your business.When your new starters are moving from candidate to employee, it’s your chance to make sure they are aware of the...