Download: Why pharma needs an emotional reboot: Patient centricity revisited

Empathy in healthcare: treat patients, not diseases

This white paper explores the concept of empathy in healthcare and examines the value of patient centricity in pharmaceutical training and communications, highlighting its power to change the narrative of a company and improve results.

It's your starting point for reflecting on the patient voice and delivering greater value across your digital learning strategy.


The white paper includes:

  • What is empathy?
  • Empathy in healthcare, how it's used in the clinical context
  • The clinical benefits of empathy
  • How Pharma is going wrong
  • Patient centricity – more than just a pharma buzzword
  • How digital learning can maximise patient centricity
  • Industry case studies
  • Takeaways for healthcare training

Benefits of clinical empathy

A culture of care, where ‘clinical empathy’ leads to related physician behaviours towards patients, has demonstrated notable benefits in multiple clinical studies.

This infographic shows some of the diverse benefits attributed to clinical empathy. References to the studies are provided in the whitepaper.

Benefits Of Clinical Empathy

Download: Why pharma needs an emotional reboot

Patient centricity revisited

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